Have you ever seen a drop in your month-to-month listeners or have you ever seen your viewers is slowly dropping curiosity in you? Do you’re feeling such as you’re presumably turning into irrelevant to your followers and don’t know what to do?
In that case, this text was made for you. Sit again and take notes as we talk about widespread errors artists make which in the end results in you dropping Spotify month-to-month listeners.
1) You Don’t Launch Sufficient Music
For a second, take into consideration the sensation you get whenever you end a brand new track. You’re crammed with unmeasurable pleasure to point out the world your arduous work and expertise that you just’re instantly contacting your music distributor and planning your subsequent launch.
That is the place I ask you to slam your foot on the brakes and take into consideration a few issues first.
Do you at present have a prolonged backlog of songs that could possibly be completed and launched within the coming months/yr?
Do you propose on releasing music each 3, 6, or 12 months and for those who do, are you going to be releasing a single, EP, or album?
That is one thing most artists don’t take into consideration when releasing music nevertheless it’s arguably one of the crucial necessary elements you’ll be able to plan for.
Fast Ideas: At a minimal, it’s really helpful you launch a brand new single each 3 months, an EP each 6 months, or a full album each 12 months.
To plan this accordingly, strive holding onto a small share of songs and strategize your launch for them with the suggestions above.
This may make sure you consistently have a cycle of recent content material rolling out to your followers and this can even give them content material to look ahead to all year long(s).
2) Your Social Media Presence is Mediocre
As everyone knows, social media has taken over our world by storm. It has allowed us to create an entire new approach of promoting ourselves and has additionally allowed us to attach with our fanbase on a way more private degree.
Making nice music and selling it’s only one piece of the puzzle. The opposite half is connecting, rising, and retaining your fanbase on Social Media.
Mostly, artists run out of content material concepts that they’ll share on their social media and that is fairly comprehensible. Nevertheless, for those who get into the behavior of not posting usually, you’ll begin to see your engagement trickle away and your followers will possible lose curiosity in you.
Fast Ideas: You’ll be able to try some good social media content material options under however there’s a a lot bigger spectrum of concepts to tug from.
– Behind the scenes photos/movies from a latest manufacturing of yours
– Dwell efficiency
– High quality images of the artist/band
– Milestones you’re pleased with
– Upcoming releases
– Tutorials or sharing a fast track you made (This doesn’t must be a track you launch)
– Inspirations
You get the image, the concepts listed here are countless. Simply make certain the content material you select to share is related to you, your music, and your fanbase and don’t neglect to have enjoyable with it!
3) You’re Altering Genres
As a musician, you don’t all the time take into consideration the kind of music you’re making till it’s time to launch and market it however this is likely to be one thing you wish to begin serious about beforehand.
Although it’s potential to make substantial style transitions inside your profession, it’s really helpful you keep inside your major style so that you don’t throw off your followers’ expectations and most significantly the Spotify Algorithm. (Examples of “Main Genres” could possibly be: Pop, R&B, Jazz, Nation, And many others.)
Fast Ideas: In the event you’re getting uninterested in your major style, strive creating music inside the “Sub-Genres” that fall beneath your major style. (Instance: Main Style: Home | Sub-Style: Float Home or Tropical Home)
Doing this may maintain your music inside the identical ballpark however it should additionally create sufficient of a distinction to retain your fanbase’s curiosity with out making a considerable style change.
4) Your Spotify Artist Profile Is Stale
One of the easy instruments at your disposal is likely to be your Spotify Artist Profile. Right here, you’ll be able to promote future releases, add customized imagery, create a private bio, and hyperlink your social media.
To study how one can optimize your Spotify Artist profile, try this weblog submit.
Nevertheless, the subject we’re targeted on is staying related along with your fanbase similar to we’ve mentioned within the earlier factors, and as talked about, you wish to keep away from being stale and inactive.
Fast Repair:
– Replace your bio semi-annually (Embody milestones, influences, collabs, and so forth.)
– Replace your header picture, change your profile photograph, and swap out images in your picture gallery quarterly / semi-annually
– Change your “Artist Decide” month-to-month (You’ll be able to share an upcoming live performance, playlist, or perhaps a new/previous launch)
– Add a customized video canvas to your track(s)
In the event you comply with all the steps we’ve mentioned, you’ll certainly retain your fanbase and also you’ll possible acquire new followers en masse. Turning into irrelevant is an comprehensible concern however for those who create the suitable recreation plan forward of time, you’ll solely set your self up for achievement.
To rapidly recap, try the principle focal factors under:
1. Launch music steadily (Single each 3 months, EP each 6 months, or Album each 12 months)
2. Publish in your Social Media steadily with content material that resonates with you or your fanbase
3. Preserve making music beneath your “Main Style” and mess around with the “Sub-Genres” for those who get bored
4. Replace your Spotify Artists Profile quarterly / semi-annually (Photos, Bio, Artist Decide, Video Canvases to your track(s), and so forth.)
Trying to Promote your individual Music?
Use our Spotify Playlist Pitching Service or TikTok Sound Promotion service.