Summer time Smash 2023 & Tradition Kings Hyperlink For New Merch Drop

Summer time Smash, the annual musical competition curated by the minds behind Lyrical Lemonade, will probably be rocking Chicagoland this weekend with headlining acts Child Cudi, Future, and Playboi Carti. Tradition Kings, one of many main streetwear since 2008, partnered with Summer time Smash for a festival-ready merch line that may be bought on-line and onsite on the jam.

Lyrical Lemonade Summer time Smash 2023 goes down at the moment (June 23) by means of Sunday with the aforementioned headliners and different rising stars akin to Juicy J, Vince Staples, GloRilla, Trippie Redd, Rico Nasty, Lil B, and plenty of extra.

Tradition Kings is the official model sponsor of the 2023 Lyrical Lemonade Summer time Smash’s second stage, which is able to host the likes of Ski Masks the Droop God amongst different notables. The style model may even host a half-sized basketball courtroom the place followers can put up photographs for probabilities to win NFS Hydrations luggage together with different prizes.

“We’re excited to work along with Tradition Kings for the 2023 Summer time Smash. Their want to make sure attendees have the very best time on the competition has blown us away and we will’t anticipate the lots to see what we’ve been engaged on collectively,” shared Toni Sudimac, Head of Partnerships at Lyrical Lemonade in an announcement.

“We’re excited to crew up with Summer time Smash 2023 and produce the Tradition Kings ‘retailtainment’ narrative to life on stage, by means of this unique merch line, and our activation on the bottom. As big followers of the competition and Lyrical Lemonade, the synergies have been clear between each manufacturers, so we hope to proceed recreating this expertise for hip-hop followers sooner or later, added Jonathan Yuska, US Model President of Tradition Kings.

To be taught extra about Summer time Smash 2023, click on here.

To buy the brand new Tradition Kings merch drop, click on here.

—

Photograph: Tradition Kings