Artwork Truthful Guidelines for Artists

An Artwork Truthful is usually a nice alternative to showcase your artwork follow and meet potential collectors face-to-face. Artwork Gala’s that welcome self-representing artists can help you present your work precisely the way you’d wish to, and have each full management and accountability for the presentation of your work throughout the confines of your stand. This Artwork Truthful guidelines will aid you put together for such an occasion and benefit from an thrilling exhibition alternative.

Above picture: StART Art Fair 2022



Selecting Which Artwork Gala’s to Apply to

Right this moment, there’s a enormous array of artwork festivals that you would be able to select to use to, lots of which welcome self representing stands, versus gallery stands. The benefit of that is that you do not want to pay fee on gross sales, however you will have to pay for a stand. You’ll additionally have to work in your gross sales; arranging transportation of artwork work, labels, pricing, selling your stand and presence on the honest, and so forth. In essence, you handle every thing, but when your efforts are profitable, you stand to have the chance to immediately talk together with your viewers, meet your collectors, and take 100% of the gross sales.


Affordable Art Fair – Hampstead 2019


As a result of there are plenty of artwork festivals for artists that happen yearly and typically extra ceaselessly world wide at present, it’s price doing all your analysis. To begin with take a look at the paintings that they’ve proven at their festivals prior to now, and ask your self whether or not the work you make is an effective match for the identification of the honest. Are you able to see your work or prints sitting nicely among the many work they’ve offered on their web site or Instagram?


Print Fest
Picture credit score: © Kate Kirkwood


Some artwork festivals are extra eclectic than others – you would possibly come throughout festivals that deal in just one artform, e.g. unique prints or drawings, whereas different festivals such because the Different Artwork Truthful have an array of every kind of visible artwork types. See how lengthy the artwork honest has been working for (one which has absolutely established itself is extra more likely to be higher organised, whereas a youthful honest might need extra reasonably priced stand costs). It’s additionally price looking on the advertising for an artwork honest – even when your work is an effective match, it is advisable to test if the value stage suits together with your pricing in your personal paintings – and if not, are you ready to regulate your costs so that you just don’t look like underpricing or pricing your self out of the occasion? If you understand earlier exhibitors, ask them about their expertise of the occasion prior to now.


Art Fair Checklist

Bath Art Fair
Picture credit score: Anna Barclay


One other consideration is the logistics. Will you be capable to transport your self and your paintings to the venue? If it’s too far-off to commute to and from all through the occasion and it is advisable to keep in a single day, you’ll need to issue any lodging prices into your funds to see if collaborating within the honest is financially viable.


Getting ready a Profitable Artwork Truthful Software

Lots of the finest artwork festivals will vet their functions in an effort to choose quite a lot of artists whose work will complement each other. Make an sincere software – presenting work that may be a shut illustration of what you plan to take to the honest. Should you solely present work that you just assume suits higher with the identification of the honest however doesn’t precisely symbolize what you make in the meanwhile, it gained’t aid you and it gained’t assist the honest organisers. When writing an artist assertion, be simple in describing what drives your work, and be concise. Organisers are inclined to favour textual content that’s written within the third particular person because it makes it straightforward for them to chop and paste into their advertising, however be sure you learn any pointers fastidiously to offer them what they need. Enthuse in regards to the ideas, supplies and processes that drive your follow (i.e. ‘Simmons revels within the big selection of results achieved with acrylic mediums and makes use of these to explain the drama of the British shoreline’) and it’ll aid you to create an announcement that’s vigorous and fascinating. Give attention to what units your paintings aside the place you’ll be able to, and don’t make something up!


Art Fair Checklist

Bath Art Fair
Picture credit score: Anna Barclay


Deciding What to Present at an Artwork Truthful

Do not forget that except you’re a well-known artist, the artwork honest expertise typically presents your work to an unfamiliar viewers, and lots of the potential gross sales you make might be impulse buys. Subsequently if you wish to maximise the potential for gross sales my recommendation can be to take some smaller, decrease priced works which might be straightforward to take residence and likewise simpler for purchasers to determine on. Nonetheless alternatively, chances are you’ll not need your viewers to assume that you just solely make small works, and if a big a part of your follow is portray enormous canvases, then be sure you take not less than one in all these as it is going to seize individuals’s consideration and provides your stand a extra nicely rounded presentation of what you do.


Vital Extra Extras

When you’ve determined what you need to present, you will have to think about find out how to current the work. Is the honest a desk high occasion, or will there be partitions that you would be able to grasp your work on? It will affect how a lot work it would be best to take, and whether or not you need to present the work framed or unframed. A browser is an effective way to current a bigger variety of unframed works.


Print Fest
Picture credit score: © Kate Kirkwood


Unframed work must be saved protected. You are able to do this by slotting it into plastic sleeves that may be saved in a portfolio, or you’ll be able to again them with mountboard or foamboard and wrap with cellophane wrap, or slot them into polypropylene sleeves. You have to a craft knife or scalpel, a slicing mat and a metallic ruler if wrapping in cellophane wrap from the roll, in addition to some some scotch tape (that is finest because it doesn’t age the best way common sellotape can).





For framed works, ready-made frames will help maintain prices down, though this solely works in case your items are commonplace sizes. Within the Jackson’s framing part one can find prepared made frames that match commonplace canvas and panel sizes. For any items which might be irregular in measurement, Jackson’s supply the Jackson’s Bespoke Body Builder, the place you’ll be able to add a picture of your work and preview the way it seems in any of the mouldings obtainable.


Art Fair Checklist

Jackson’s Handmade Board 696 Fantastic Grain Clear Primed Linen and Prepared-Made Body Set


Bear in mind to think about how the work will grasp. Mirror plates make work further safe on the wall, but when it’s the form of honest the place works are taken away as they’re offered, you’ll have to maintain a screwdriver helpful for getting the work down once more! In any other case there are different hanging choices, similar to image wire and string or a sawtooth hanger, which is hooked up to the again of an image after which hangs on a nail which is hammered right into a wall. A ruler with a spirit stage will help with getting footage hanging straight, though normally judging by eye is finest as typically venue partitions (particularly in older buildings) is usually a little wonky and trigger optical illusions!




For desk high festivals, discovering a approach to create peak in your desk might aid you to show extra work. Desk and show easels will help present work vertically, which makes it simpler to catch a passer-by’s consideration. Previous containers, shelving models, and level of sale shows for outlets can be utilized to assist benefit from your desk high show.



Promotional Supplies

Enterprise playing cards will be an effective way to maintain your work in individuals’s minds after the honest – ensure you point out your web site, social media and call particulars on the cardboard. Greeting playing cards can double up as enterprise playing cards with contact information said on the reverse, and what’s higher is you’ll be able to promote them! There are lots of QR Code turbines on-line, and it may be a enjoyable approach to get your viewers to go to your web site or social media platforms immediately – merely create your QR code to hyperlink to your web site and print it out to place in your show.



Wrapping and Transportation

Biyomap Artwork Baggage and foam protectors will prevent plenty of time wrapping paintings for transportation compared to the much less eco-friendly different of bubble wrap. The artwork baggage can be found in a spread of sizes, and it takes seconds to slip framed and unframed works out and in of them. Nonetheless, when you’re going to let collectors take the artwork bag away with them, bear in mind to issue this value into your paintings value, or carry some bubble wrap in case of gross sales so you’ll be able to maintain on to the artwork bag. Foam edges and corners supply further safety if wanted. Should you order frames for supply from Jackson’s, maintain on to the packaging it is available in as it may be actually helpful for transporting work to artwork festivals.


Art Fair Checklist

Print Fest
Picture credit score: © Kate Kirkwood


Artwork Truthful Guidelines

1. Analysis what artwork festivals are taking place when, ask contacts for his or her experiences of artwork festivals, test that the artwork honest web sites present photos that align with what you make and value factors align together with your pricing. Take into account too the transport prices and logistics of attending to the honest.

2. Make an inventory of deadlines and artwork honest dates for the occasions that curiosity you.

3. Make an sincere software – exhibiting photos that actually symbolize what it would be best to present. Write an announcement within the third particular person (except in any other case instructed) that focuses on the themes and processes that you just use in your follow.

4. Plan what you wish to present, taking a spread of labor and making you will have items which might be a spread of sizes and costs. Ask your self in case your stand will mirror your follow basically, and can or not it’s as eye-catching as attainable.

5. Take into consideration how you’ll plan your show with loads of time, so that you’ve time to order any show supplies you want, in addition to framing.

6. Order enterprise playing cards and greeting playing cards (or you could possibly make your personal).

7. Create a QR code and print it out (you would possibly wish to mount it on mountboard in order that it’s sturdy and reusable).

8. Order Artwork Baggage and foam protectors to suit the works you need to take to the honest.

9. Make labels for artworks if wanted – parcel tags can simply be hooked up to image wire on framed works, or in any other case you’ll be able to print out labels and spray mount them to foam board or mountboard. Labels are normally hooked up to a nook on the entrance of unframed work, or on the reverse, utilizing a sticker.

Obtain and print the Artwork Truthful Guidelines


Art Fair Checklist

Bath Art Fair
Picture credit score: Anna Barclay



Additional Studying

The Relationship Between the Artist and Their Supplies

Jackson’s Portray Prize 2022 Exhibition on the Inexpensive Artwork Truthful Hampstead

Jennifer Conner: Jackson’s Portray Prize 2022 Professional Choose

How one can Create the Finest Digital Pictures of Your Paintings


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