Why are essentially the most profitable artists and managers investing a lot money and time into selling their earlier releases as an alternative of simply new singles?
On this article, we’ll reply this query by trying on the information behind this shift and the way selling your older music is likely one of the most clever methods for streaming success.
1) Older releases are extra in style than ever and beginning to dominate the streaming charts
Older releases now make up 33% of the Spotify World Weekly High Songs Chart, greater than doubling since 2020 (Spotify Fan Study).
2) Followers usually tend to take heed to your earlier releases than your newest singles
64% of artist profile streams on Spotify are individuals listening to tracks older than 18 months tracks (Spotify Fan Study).
3) Selling earlier tracks retains your streaming momentum moving into between releases.
You probably have a lull in new releases, you could discover your streaming numbers start to stagnate. That is the right time to advertise a monitor out of your catalog.
It will stoke your streaming presence activating new and present listeners. In the end this boosts the Spotify algorithm in your favor when you put together new music.
4) An incredible music is a superb music, no matter launch date
The mindset that solely new singles are value selling is shortsighted. The information reveals that listeners don’t care when a music was launched. They simply need to hear an awesome music. An incredible music will all the time join.
Take note, that is additionally true for playlist curators. When curators are reviewing a submission for placement, they’re specializing in the music, not the discharge date.
5) Introduce a brand new viewers to your greatest work
There isn’t any doubt some songs in your catalog should get extra publicity. Possibly you launched the music earlier than playlist or TikTok promo was out there otherwise you didn’t have the price range when it was launched.
Regardless of the purpose, advertising and marketing one in all these songs is a strong option to attain new listeners and produce them into your ecosystem. Selecting to submit your music to curators or influencers is ideal for this.
1) Which earlier launch must you promote?
Technique 1: Select a monitor that may be a confirmed performer.
Take a look at the most well-liked songs in your catalog that by no means acquired a correct promotional push. These songs have large upside potential for playlisting and TikTok promotion.
Technique 2: Select a sleeper hit that has been flying beneath the radar.
A few of your greatest work could also be buried in your catalog and misplaced within the sauce on Spotify. These tracks are begging for a lift to stoke the algorithm and are an awesome alternative for pitching to playlist curators and TikTok creators.
Technique 3: Select a music that was forward of its time.
Have you ever put out a music previously the place the model/style was only a bit too area of interest on the time of launch? Does it now match right into a style or model that’s at the moment trending? These current an awesome alternative.
2) When must you promote a earlier launch?
Irrespective of which of the choices beneath matches you, your Spotify presence can seemingly profit from selling an older monitor now.
Technique 1: Fill the gaps between recording new music
Everybody’s recording cycles are totally different, if it’s going to be some time earlier than you have got new music prepared, this doesn’t imply you need to be inactive within the music promotion recreation.
Technique 2: Heat up and increase your fanbase earlier than a brand new launch
In case you are planning to drop a brand new document within the subsequent 1-3 months, proper now could be the right time to usher in new listeners and increase your Spotify presence. You’re basically priming your account for the following massive launch.
Technique 3: Preserve your streaming momentum stoked
With this methodology, you’ll be able to actually strive it anytime. The aim right here is to appreciate that you’re sitting on an arsenal of music that may be leveraged for a promotion that may preserve your streaming presence burning. For every artist, you’ll be able to take a look at and study what works greatest for you.
Trying to Promote your Music?
Attempt our Spotify Playlist Pitching and TikTok Music Promotion companies.